http://evev1114.staging-zeus.netregistry.net/index.php en stefanie@evolutionmedia.com.au Copyright 2009 2009-04-27T07:00:00+10:00 http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/vanessa_stoykov_billed_as_communications_visionary/ http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/vanessa_stoykov_billed_as_communications_visionary/#When:07:00:00Z 27 April, 2009 Vanessa Stoykov, founder and CEO of evolution media and publisher of evoTV, has been named “The Communications Visionary” in the latest issue of Wealth Creator. 27 April, 2009 Vanessa Stoykov, founder and CEO of evolution media and publisher of evoTV, has been named “The Communications Visionary” in the latest issue of Wealth Creator. The article, titled Blue Jeans & Billions, talks about Stoykov’s efforts to pioneer slivercasting in the Australian financial services market and then launch evoTV, an online TV portal for all things money. According to Stoykov, “The new model of publishing is fragmenting. Niche sites like evoTV are now able to deliver to interested viewers quality coverage designed specifically for internet consumption at every desired level of depth of content.” The full article titled “Blue Jeans & Billions” was published in Wealth Creator’s March/April edition. 2009-04-27T07:00:00+10:00 http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/riaa_thanks_evolution_media_in_afr_boss_magazine/ http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/riaa_thanks_evolution_media_in_afr_boss_magazine/#When:23:54:00Z 23 April, 2009 Louise O’Halloran, the executive director of the Responsible Investment Association of Australasia (RIAA) has thanked evolution media for its role in helping spread the wor… 23 April, 2009 Louise O’Halloran, the executive director of the Responsible Investment Association of Australasia (RIAA) has thanked evolution media for its role in helping spread the word on Responsible Investment in the latest issue of AFR BOSS. In the article, O’Halloran discusses evolution’s role in creating Enlightened Self Interest, a multimedia presentation based on Al Gore’s An Inconvenient Truth which was presented to finance, investment and government stakeholders around the world. The presentation has since been used as training tool for staff at HSBC, JP Morgan, Barclays, Westpac and Mercer. evolution media has worked on a pro bono basis to help RIAA communicate with the investment community since 2008. Our work has included marketing and media relations for the 2008 RIAA International Responsible Investment Conference and the launch of the RIAA Responsible Investment Academy. The full article titled ‘Responsible Army’ was published in AFR BOSS magazine Volume 10 in April 2009. 2009-04-22T23:54:00+10:00 http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/evolution_media_spearheads_social_media_and_pr_strategy_for_investsmart/ http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/evolution_media_spearheads_social_media_and_pr_strategy_for_investsmart/#When:22:34:01Z 18 March, 2009 evolution has been appointed by InvestSMART Financial Services to direct and implement a public relations and social media ca… 18 March, 2009 evolution has been appointed by InvestSMART Financial Services to direct and implement a public relations and social media campaign surrounding the launch of WealthBUILDER. WealthBUILDER is a model portfolio service which gives investors a guided experience to making investment decisions in volatile markets. The product was developed in response to a study conducted by InvestSMART which indicated that retail investors are beginning to consider a return to diversified investment, but are unsure where to invest. 2009-03-17T22:34:01+10:00 http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/cpa_australia_partners_with_evolution_medias_evotvcomau/ http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/cpa_australia_partners_with_evolution_medias_evotvcomau/#When:05:05:00Z 26 February, 2009 evoTV, evolution media’s online TV platform for financial services, welcomes CPA Australia as its most recent content partner.  26 February, 2009 evoTV, evolution media’s online TV platform for financial services, welcomes CPA Australia as its most recent content partner. Sydney: Today, evoTV has partnered with CPA Australia, adding another valuable content partner to the evoTV family. Designed specifically to engage internet viewers, evoTV will provide CPA Australia with opportunities to grow their target markets, reach their key stakeholders and increase brand awareness both within and outside finance. evoTV is truly the next step in the evolution of communications and engagement with a highly sophisticated and incredibly time poor audience, and the evoTV team is excited about the opportunity of working closely with CPA Australia. “CPA Australia is one of the world’s largest accounting bodies with more than 122,000 members in 100 countries. It is a global organisation representing an extremely relevant audience and source of intelligent information for evoTV. We are extremely pleased to have created this partnership and look forward to including CPA Australia members in our viewing audience, bringing them relevant, timely and value add information,” said evoTV publisher and CEO of evolution media Vanessa Stoykov. The evoTV audience is a mix of finance professionals and savvy consumers with access to over 300,000 viewers through valuable partnerships with industry bodies, traditional publishers, leading commentators and international finance organisations. evoTV provides viewers with access to information, education and inspiration from key industry experts from all areas of the finance world and to thousands of viewers through our partner’s networks. While the content has a large focus on Australian Financial Services, evoTV has global appeal and streams content from all around the world.  For more information on evoTV and to view the list of other content partners go to www.evoTV.com.au. Registration is free. End 2009-02-27T05:05:00+10:00 http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/evolution_media_appoints_managing_director_as_firm_continues_growth/ http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/evolution_media_appoints_managing_director_as_firm_continues_growth/#When:05:33:00Z 24 February, 2009 The Principals of evolution media today announced the appointment of Marcus Field to the newly created position of Managing Director for evolution media. 24 February, 2009 The Principals of evolution media today announced the appointment of Marcus Field to the newly created position of Managing Director for evolution media. Field, who has been at the firm for three years, was formerly the head of digital and Group Account Director for agency clients. “With the creation of evoTV, evolution media has experienced significant growth over the past 18 months. The appointment of a managing director for the firm is a vital step in paving the way for further growth prospects for the business,” said CEO Vanessa Stoykov. Principal and Creative Director Paul Wodrow signaled Field’s significant contribution to growth over the past three years as a key reason why the firm decided to promote internally. “Marcus’ contribution has been vital in our growth both as an agency, and more recently as an online publisher with the creation of evoTV. We believe his leadership will be invaluable in growing the dual businesses of agency and publishing,” Wodrow said. While both Stoykov and Wodrow are still firmly committed to managing the business growth, Field’s appointment will allow further scope to build the evoTV business overseas. “We have pioneered slivercasting and online video to the finance industry in Australia. The response to evoTV has been overwhelmingly positive. We will now be seeking to further increase its reach overseas,” said Stoykov, who will remain CEO and be primarily focused on further developing innovative solutions for the client base of both evoTV and evolution media. “Our entrepreneurial culture, unique business model and focus on client experience have delivered some great achievements over the past three years. I feel both privileged and excited by the opportunity to drive our next stages of growth,” said Field. One of Field’s first tasks is to further recruit for his team, particularly in the digital arena. “In a market where budgets are being cut and jobs are uncertain, it’s fantastic to be in a position where we can continue to focus on growth. The digital arena offers real opportunities for clients in an environment that demands measurement and return on investment,” concluded Field. END For more information on evoTV click here 2009-02-24T05:33:00+10:00 http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/evolution_wins_bennelongs_media_relations_business/ http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/evolution_wins_bennelongs_media_relations_business/#When:04:14:00Z 18 February, 2009 Bennelong Group has appointed evolution media as its public relations agency. Under the agreement, evolution media will manage media relations for Bennelong Funds Management and Bennelong Foundation. 18 February, 2009 Bennelong Group has appointed evolution media as its public relations agency. Under the agreement, evolution media will manage media relations for Bennelong Funds Management and Bennelong Foundation. Jarrod Brown, Chief Executive Officer at Bennelong Funds Management, said “We were looking for a communications partner with specialist skills both in finance and in online PR. evolution media has strong skills in both areas and had a great cultural fit with our business.” Bennelong Funds Management is a boutique fund manager backed by the Bennelong Group, a privately owned funds management and private equity business with interests both locally and internationally. Bennelong Funds Management was formed in 2001 with the aim of creating a profitable business to support the philanthropic activities of the Bennelong Foundation.  To date, the business has three strategic areas of investment: Australian equities, Australian long short and property, with plans to add new products and additional asset management capabilities to its stable in the near future. 2009-02-18T04:14:00+10:00 http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/evotv_finalist_for_15th_annual_aimia_awards/ http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/evotv_finalist_for_15th_annual_aimia_awards/#When:00:50:00Z 23 January, 2009 evolution media’s online TV portal for financial services - evoTV, has been selected as one of five finalists in the ‘Best Financial Services’ category of the Australian Interactive Media Industry Association (AIMIA) annual awards for excellence in digital content and services.  23 January, 2009 evolution media’s online TV portal for financial services - evoTV, has been selected as one of five finalists in the ‘Best Financial Services’ category of the Australian Interactive Media Industry Association (AIMIA) annual awards for excellence in digital content and services. After going through a highly competitive nomination process, which attracted a record number of entries, evoTV has been recognised as one of Australia’s leading digital initiatives in financial services. evoTV, a portal that is tailored to the finance community and produced specifically for the internet, has gained great success since its launch last year (http://www.evotv.com.au/). evolution media’s Creative Director Paul Wodrow said: “Creating digital content as an agency is a paradigm and we firmly believe the world is going in this direction. Client needs are constantly changing and our commitment to evoTV has demonstrated our ability to serve these needs and embrace innovative technology.” The awards presentation will be held on Friday the 13th of March 2009 at the Australian Technology Park in Sydney. For more information about the event please click here To view the 15th AIMIA Awards Finalists click here 2009-01-23T00:50:00+10:00 http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/investsmart_selects_evolution_media_as_creative_agency_for_product_launch/ http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/investsmart_selects_evolution_media_as_creative_agency_for_product_launch/#When:00:56:00Z 18 December, 2008 InvestSMART selects evolution media as creative agency for product launch evolution media has been appointed as creative agency for the launch of a new product for Fairfax business InvestSMART.  18 December, 2008. evolution media has been appointed as creative agency for the launch of a new product for Fairfax business InvestSMART. With a long history of providing cost effective access for DIY investors to IPOs, property and managed funds, InvestSMART has developed a new product that will help investors better manage the current market volatility. evolution media has been engaged to develop a brand, website and advertising strategy for the new product. 2008-12-18T00:56:00+10:00 http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/evolution_media_finds_the_fpas_blog_star_in_digital_campaign/ http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/evolution_media_finds_the_fpas_blog_star_in_digital_campaign/#When:03:25:00Z 24 November, 2008 Specialist finance communications agency evolution media together with the Financial Planning Association (FPA) today announced that Kane Piper is the winner of the student BLOG STAR competition. Over the next 12 months Kane will explore the ins and outs of a career in financial planning and report his discoveries to fellow students via video, pictorial and text based content on his blog. 24 November, 2008 - University student recruited as a BLOG STAR to promote career in financial planning to peers Specialist finance communications agency evolution media together with the Financial Planning Association (FPA) today announced that Kane Piper is the winner of the student BLOG STAR competition. Over the next 12 months Kane will explore the ins and outs of a career in financial planning and report his discoveries to fellow students via video, pictorial and text based content on his blog. “We are delighted with Kane and are convinced that his energy and enthusiasm will drive the campaign using social media which is the natural communication medium for students,” said Jo-Anne Bloch, Chief Executive of the FPA. Director of evolution media, Marcus Field explained that digital was the logical medium for the Blog Star campaign, which targets a generation who spend more time online than watching TV. “With more than 50 percent of Gen Y using social networking sites on a regular basis, social media provides the perfect platform for a two way conversation between industry and students. Financial services organisations have traditionally found it difficult to use social media in an authentic manner. The use of this medium throughout the campaign has proven that, with the right strategy and execution, the finance sector can use social media as an effective marketing tool,” said Mr Field. Kane said that he was looking forward to starting as the Blog Star, which includes attending financial planning events around the country to interview financial planners and students, and market the profession to future planners. “This is a great opportunity to network with the profession and my fellow students and become part of the financial planning community,” Mr Piper said. This prize also includes up to $25,000 worth of benefits including cash, handycam, MacBook and a Nokia phone to help Kane run a blog and website and interact with students to discuss the various aspects of choosing financial planning as a career. Paul Barrett, Chair of the FPA’s Future Financial Planners Council (FFPC), said that engaging and interacting with the younger generation is critical to the ongoing viability of financial planning. “We have been promoting the value of advice with great success, but we also need to focus on attracting talented people to our profession,” Mr Barrett said. The campaign also includes new branding, new university based promotional material, and a series of marketing collateral including the Guide to Becoming a Financial Planner. To view the Guide to Becoming a Financial Planner click here. Ends For more information, interviews or pictures please contact: Sally Barwell p: 02 8969 6077 m: 0431 932 198 e: sbarwell@evolutionmedia.com.au Stefanie Hubel p: 02 8969 6077 m: 0404 329 424 e: shubel@evolutionmedia.com.au NOTES TO THE EDITOR: About evolution media evolution media is a specialist communications company that bridges the gap between full service agency and content publisher. evolution media specialises in the financial services industry and has full service capabilities across the areas of public relations, digital, advertising and branded content. It is a BRW Fast 100 company, has been operating for more than nine years. evolution media is the creator of evoTV, an online TV platform featuring seven channels. evoTV is produced specifically for the internet, the content is original, and tailored to the finance community and consumers interested in the world of money. It reaches out to more than 100,000 viewers. Vanessa Stoykov, CEO of evolution media was a finalist for the Telstra Young Businesswoman of the Year for 2008 because of the innovation evoTV represents.  evolution media’s client include ANZ Bank, Fidelity Investments, Pengana Capital, GMO, Aon, CFA Institute, the FPA and several major super funds. For more information visit http://www.evolutionmedia.com.au or http://www.evotv.com.au. About The Financial Planning Association of Australia The Financial Planning Association of Australia (FPA) is the peak professional body for financial planning in Australia. It has an office in each capital city and a network of 31 Chapters across the country, which provides a focus for business networking and professional development activities for more than 12,000 members. FPA practitioner members manage the financial affairs of more than 5 million Australians whose investments are valued at $630 billion. 2008-11-24T03:25:00+10:00 http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/evolution_media_launches_evotv_an_online_tv_portal_for_all_things_money1/ http://www.evolutionmedia.com.au/index.php/EvolutionMedia/news_articles/evolution_media_launches_evotv_an_online_tv_portal_for_all_things_money1/#When:03:47:00Z 23 October, 2008 A new online publisher is offering a wealth of video-rich content all about money and finance to an audience of financial professionals and sophisticated private investors with the launch this week of evoTV.com.au. A new online publisher is offering a wealth of video-rich content all about money and finance to an audience of financial professionals and sophisticated private investors, with the launch this week of evoTV.com.au. There are seven channels on evoTV featuring unique and exclusive content that covers daily news and interviews with leading names in business and politics, responsible investing, the best presentations from recent finance-based events, financial planning and superannuation. Vanessa Stoykov, CEO of evoTV parent company, the communications agency evolution media, said the so-called long tail of the internet - especially in the Australian market where there is only a handful of large players - is starting to include some niche publishers with high-quality content designed specifically for online consumption. Creative Director of evolution media, Paul Wodrow believes that evoTV has an advantage as it’s created by an agency, not a traditional publisher. “Through running an agency for the past nine years, evolution media understand that an audience needs to be entertained as well as informed in the finance arena. Our work with clients, like pioneering Digital TV for ANZ Bank, has helped us to finely tune the value proposition for internet viewers,” said Mr Wodrow. Closely followed by travel and consumer electronics, finance is the most popular topic online, said Stoykov. “The internet is the most influential medium when it comes to information about financial services and products. evoTV is dedicated to providing unique and engaging content for an audience that is well versed in seeking finance news online.” More than 300,000 people will directly receive an invitation to join evoTV as viewers, through a partnership between evoTV and several leading financial associations and institutions. These include peak bodies representing responsible investing, superannuation, financial planning, mortgages and accounting, and other specialist financial services publishers. Advertising on the site will be sold via evoTV who have appointed a Sales and Sponsorship Director and media representation company, Cogs Media. “The online advertising industry is increasingly moving towards niche sites because of its comparative effectiveness. Our stats are showing in some instances 10 times better response on niche sites compared to big portals. That’s why evoTV’s focus on the finance industry is going to be of great appeal to advertisers,” said David Mallam, Digital Director of Cogs Media. The launch phase for evoTV is sold out, and forward sales are strong. Stoykov said: “We have deliberately kept the barriers to entry low in terms of the advertising rate card. We are seeing more brands turning to the entirely measurable online medium, and evoTV is very cost-competitive in that space.” evoTV parent company evolution media has specialised in strategic and creative communications for the financial services sector for the past decade. Recently, the agency produced a screen series, Evolution Mastermind, interviewing leaders across the financial services sector for their thoughts on the state of the market, current trends and future implications. The program was originally distributed via Rainmaker ITV. Ends To view an interview with evoTV’s Editorial Director, Antony Perring and Head of Sales and Sponsorship, Elizabeth Henry discussing the launch of evoTV Click Here 2008-10-22T03:47:00+10:00